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What is Google’s Rich Answer Box?


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A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.

Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.

The forms of rich answers:

  • Answers provided by Google
  • Basic Snippets
  • Featured Snippets
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