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What Are Paid Results?


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  • 1 month later...

Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

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The name says it all, you to pay for getting results. There are different tactics of paid ads that can be implemented in the overall marketing strategies. Paid results are great of announcing or creating the buzz around new product offerings.

The most commonly adopted paid ads are Google/Bing ads, Social media ads, and cross channel re-targeting ads. PPC; CPA and CPM are the most used paid ads format.

  1. PPC - Pay-per-click - You have to pay for every click received on your website
  2. CPA - Cost per acquisition - You only if a certain event (Pre-defined)takes place for e.g. sign-up for the newsletter.
  3. CPM - Cost per impression - Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
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  • 3 months later...

Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results.

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  • 2 weeks later...

Paid search results are ads like PPC. When a user performs a search related to their business keywords, the business pays to display their ads. Ads are usually displayed above and to the right of organic search results.
 

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  • 2 months later...

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords. ... A results page from Google and Yahoo! with organic and paid results highlighted.

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The results are basically paid advertising - Web site owners have to pay to have their Web pages displayed for a particular keyword, so that these listings appear when someone runs a search query that contains that keyword. ... the results pages of Google and Yahoo! with organic and paid results highlighted.

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