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What is content marketing?


worldescape

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

There are three key reasons and benefits for enterprises that use content marketing:

1. Increased sales

2. Cost savings

3. Better customers who have more loyalty

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Content marketing is the process of posting high quality content in various guest blogs and other submission websites. The process helps to optimize your keywords and rank your website higher in search engines. They also help to generate good traffic from various external sources.

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