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What Is Your Search Ranking Goal?


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SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.

  1. S — Specific
  2. M — Measurable
  3. SEO metrics
  4. Link-building metrics
  5. Real-world metrics
  6. A — Achievable
  7. R — Realistic
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  • 2 weeks later...

The first goal SEO consultants can fulfill is increased online brand visibility. Consumers assume that top placement in the search rankings is a “stamp of approval” for the brand. While we know that this is not always the case, many searchers interpret high rank as a brand endorsement.

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