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SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons or promoting activity through social media by updating status or tweets, or blog posts.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

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On 11/15/2018 at 3:26 PM, jeck123 said:

SMO - Social Media Optimization

SMM -  Social Media Marketing

In SMO we create social media accounts and manage with our websites but in SMM we need to take help of social media marketing experts to promote our business online.

I was not aware of the term social media optimization. But I have done this without knowing the proper term. lol

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