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What Is The Character Limit For AdWords Ad..?

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Length limits

Field Max length
Headline 1 30 characters
Headline 2 30 characters
Description 80 characters
Path (2) 15 characters each

In expanded text ads, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.

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AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.

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