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Which is most efficient way to improve page ranking?


fayeseom

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On-page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. It involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your website such as backlinks, link relevancy, social signals, and others.

With on-page SEO you have full control, but with off-page SEO you do not. This is because back-links, social signals, reviews and its other factors rely on the behavior of others. On-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both.

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