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what is an ad group in Google AdWords?


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An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.

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An ad group contains one or more ads which target a shared set of keywords.

Each of your campaigns is made up of one or more ad groups.

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. 

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