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What are the basics of SEO?


sonalmathur102

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There are 2 broader categories of SEO: on-page SEO and off-page SEO.

On-page SEO concerns all of Google’s ranking factors that are determined by directly looking at the page you try to optimize, such as headlines, content and page structure.

Off-page SEO refers to all variables Google takes a look at, which are not exclusively in your own hands, but depend on other sources, such as social networks, other blogs in your industry and the personal history of the searcher.

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On page Optimization 

Meta Title, Meta Description, Meta Keywords, URL Structure, Sitemap.xml, Robots.txt, Heading tags, Alt text etc.  

Off page Optimization

Article submission, Bookmarking submission, Directory submission, Classified submission, Local Business listing, Images sharing, Video sharing etc.  

 

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Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing. ... By default, many search engines show only 10 results per page. Most searchers tend to click on the top few results.

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  • 3 weeks later...

There are two main factors in SEO. On-Site SEO and Off-Site SEO. On-site SEO(On-page SEO) is a techniques that includes adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website. Off-site (Off-page SEO) techniques include mant tactics and of the the processes is "link building" or getting links back to your webpages from others website.

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If you want people to find your site, SEO is important. If you plan to make money from lots of people visiting your site, whether directly, through selling them something, or indirectly, from click-through advertisement profits, then SEO becomes not only important but essential. The only website that doesn't need SEO in some way or another is the one that doesn't really care if it gets hits or not. In other words...every site should have some basic SEO.

 

Affordable SEO Services for Small Business

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  • 3 weeks later...

SEO  stands for search engine optimization . It contains Two Methods 1.On page optimization 2.Off Page Optimization 

on page optimization : Optimization has done within the website .ex:Meta Tag optimization ,sitemap ,robots.txt etc..

OFF Page Optimization : Off Page seo techniques is done to get  our keywords the higher rankings in SERP  

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