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  1. Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
  2. The onclick event attribute in HTML works when the user clicks on the button. When the mouse clicked on the element then the script runs. Syntax: <element onlick = "script"> Attribute Value: This attribute contains a single value script that works when the mouse clicked on the element.
  3. The benefits of image sharing in SEO are: 1. Increased search results. 2. Increase click-through rate. 3. Reach people in less time. 4. Make text or information stand out. 5. Humanize your business. 6. Showcase products and/or services.
  4. What are the type of sitelinks?
  5. Sitelinks are the additional links which are visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The main purpose of sitelinks is to help users seamlessly navigate through your website.
  6. Ecommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
  7. Benefits of Search Engine Optimization (SEO) 1. You Can Generate More Quality Leads 2. You Don’t Have To Pay To Rank Organically 3. People Trust Organic Results 4. You Can Stay Ahead of the Competition 5. You Can Measure SEO Results 6. SEO is a Long-term Marketing Strategy 7. Provides Better User Experience 8. You Can Build Relationships with Other Websites 9. Allows for Quality Traffic 10. Promotes Brand Awareness
  8. A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content. In the event that you have the same content found on different URLs, using this code - referred to as rel=canonical tag - will help search crawlers better understand what content is important, resolve duplicate content issues, improve the ranking of that content, and ultimately, can lead more customers to your site.
  9. Ways to Produce High-Quality Content: 1. Know Your Search Intent and Call to Action 2. Use Proper Formatting for Readability 3. See What’s Trending and Create a Backlog of Content Ideas 4. Do Thorough Research to Maintain Trust and Authority 5. Make Topics Unique by Adding Your Own Perspective 6. Capitalize on Your Own Experiences, Studies, and Data 7. Target a Niche Subtopic 8. Diversify with Multimedia Content 9. Review and Edit Prior to Publishing 10. Use Analytical Data to Measure Content Performance and Adjust Your Strategy
  10. High-Quality content is the one that answers all the doubts and queries of your reader at a single spot. The key to writing such content is “assuming yourself as the reader then asking questions about the topic until you have exhausted all possibilities”.
  11. Guest blogging is the process of a blog owner, writing a guest blog post on another website’s blog. Guest bloggers offer to write content for other blogs in their niche, with the benefit of increased backlinks and referral traffic.
  12. Site analysis is a preliminary phase of architectural and urban design processes dedicated to the study of the climatic, geographical, historical, legal, and infrastructural context of a specific site. The result of this analytic process is a summary, usually a graphical sketch, which sets in relation the relevant environmental information with the morphology of the site in terms of parcel, topography, and built environment. This result is then used as a starting point for the development of environment-related strategies during the design process. A number of graphical tools for site analysis have been developed to assist designers in this task.
  13. Lead generation tools in digital space: 1. Google ads 2. Facebook ads 3. LinkedIn Ads 4. Twitter Ads 5. Data.com 6. Quora 7. Instapage 8. Mailchimp 9. Leadfeeder 10. Growbots
  14. Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.
  15. A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.
  16. Components of a Local Listing: 1. Business description 2. Business category 3. Company photos 4. Hours of operation 5. Directions 6. Videos 7. Payment forms accepted 8. Holiday hours 9. Accessibility 10. Customer reviews 11. Links to social platforms 12. Email address
  17. A local listing (or local citation) is an online mention of the name, address, phone number, or website for a local business. These listings can occur in local directories, on websites or blogs, on social media, or within apps. Local listings help users find local businesses and can affect a business’s traffic earning potential. By building out local listings, businesses can potentially increase their search engine rankings and attract more customers.
  18. Dwell time is the length of time a person spends looking at a webpage after they've clicked a link on a SERP page, but before clicking back to the SERP results. You've done this lots of times, most likely. It's that brief moment when you evaluate the webpage you just clicked to visit.
  19. Best Web Developer Certifications: 1. CareerFoundry Full-Stack Web Development Certification Program 2. Thinkful Engineering Immersion Program 3. Ironhack Web Development Bootcamp 4. MIT xPRO Professional Certificate in Coding: Full Stack Development 5. Cornell Web Design and Development Certificate Program 6. General Assembly Software Engineering Immersive 7. Springboard Software Engineering Career Track 8. BrainStation Online Web Development Diploma
  20. Best Strategies to Maximize SEO ROI: 1. Identify your goals to measure SEO ROI 2. Get to know your customers 3. Research your target keywords 4. Create informative and optimized content 5. Build connections 6. Utilize local SEO for higher ROI 7. Make your website fast, responsive, and accessible 8. Measure your SEO ROI 9. Be flexible
  21. Top CPC/PPC Ad Networks: 1) Media.net 2) Infolinks 3) Google AdSense 4) Bidvertiser 5) Revcontent 6) ClickAdilla 7) Vibrant Media 😎 Clickadu 9) AdBlade 10) AdCash 11) Clickbooth 12) Sulvo
  22. Google Search Console is a powerful free tool created by Google that helps users measure their site’s traffic, see keyword performance, fix issues, and receive messages from Google about their website. It provides insight on how a website is doing in organic search as well as ways to make adjustments to the site in the Google index.
  23. RSS stands for “straightforward syndication” or, depending on who you ask, “rich site summary.” At its heart, RSS refers to simple text files with necessary, updated information news pieces, articles, that sort of thing. That stripped-down content gets plugged into a feed reader, an interface that quickly converts the RSS text files into a stream of the latest updates from around the web.
  24. Cornerstone content, also called pillar content or flagship content is a high-value, foundational piece of content that is intended to help you start building traffic and brand awareness by showing people what you can offer. Your cornerstone content should be highly relevant to your business goals it helps you establish authority in your industry and will bring in a steady stream of site visitors who are likely to be interested, sooner or later, in the products or services you offer.
  25. Reasons why a Logo is Important: 1. It Grabs Attention 2. It Makes a Strong First Impression 3. It's the Foundation of Your Brand Identity 4. It's Memorable 5. It Separates You from Competition 6. It Fosters Brand Loyalty 7. Your Audience expects it
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