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The permalink is the full URL you see and use for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please. A simple permalink makes a URL easy to understand and share. In this SEO basics article, we’ll take a closer look at the permalink.