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  1. Image analysis or imagery analysis is the extraction of meaningful information from images; mainly from digital images by means of digital image processing techniques. Image analysis tasks can be as simple as reading bar coded tags or as sophisticated as identifying a person from their face.
  2. “Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”
  3. Top 10 Benefits of having a Website: 1) It is a Less Expensive Option 2) It offers a high degree of Accessibility 3) It can be right means for Fostering relationships 4) It helps you improve your Sales 5) It aids you in Targeted Marketing 6) It gives your Business the credibility that it needs 7) It enhances your Competitive Advantage 😎 You can work best with Online Customer Service 9) It doubles up as the best Advertising Option 10) It enhances Customer Satisfaction
  4. WooRank is an advanced SEO auditing tool that analyzes tons of on and off-page SEO element as well as technical SEO factors to give you an instant SEO score. If that wasn't enough it also produces a handy, printable marketing checklist that you can work through to resolve any issues.
  5. Tools to Discover Market Trends: 1. Semrush Market Explorer (.Trends) 2. Semrush Traffic Analytics (.Trends) 3. Google Trends 4. YouTube Trending Topics 5. Google Trends for YouTube 6. Pinterest Trends 7. Instagram Trends 8. Twitter Trending Topics
  6. Top Benefits of SMO: 1. Increase Brand Visibility & Recognition 2. Good Communication channel 3. Ease of Targeting & High Conversion Rates 4. Lower Marketing Cost 5. Improve Brand Loyalty
  7. Cost per engagement (CPE) is an advertising pricing model in which digital marketing teams and advertisers only pay for ads when users interact with their campaign in some way. The term engagement includes any interaction a consumer has with the advertisement, such as pausing or muting a video, playing a mini-game, taking a survey, signing up for a free trial, reviewing a product or sharing a post on social media. Advertisers can choose between models that charge for every engagement which could include simply closing the ad or for meaningful engagements such as clicking through to the website and positively engaging with the ad.
  8. Screaming Frog SEO Spider Tool is a crawler with many useful functionalities. Its job is to scan websites so that, later on, it’s easier to analyze its structure and the elements influencing SEO within. The tool helps to detect abnormalities such as incorrect meta tags, duplicated content, and headings, 404 errors, wring redirections, and much more.
  9. Bing Webmaster Tools is an online service that allows website owners to carry out a variety of site maintenance, indexing, and monitoring-related tasks. The site can also be used to troubleshoot some website performance issues. This tool was launched by Microsoft in 2009 and was initially known as Bing Webmaster Center.
  10. The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions. There are numerous approaches to the funnel concept, but the model we will present in this article is divided into six stages: 1. exposure 2. discovery 3. consideration 4. conversion 5. customer relationship 6. retention
  11. Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign: 1. Designing without regard to functionality and development 2. Not checking and preserving existing page rankings 3. Not trashing underperforming content 4. Working on design and copy separately 5. Underestimating stakeholder input, timelines, and revision rounds 6. Ignoring metadata 7. Letting images take a backseat 8. Underestimating resources needed for content updates 9. Not having an internal process for content approval 10. Not defining website goals and performance measurement plans 11. Not defining operations, ownership, and governance post-launch 12. Not having a post-launch plan for ongoing optimization
  12. Contextual backlinks can be outbound (links to other websites), or inbound (links to your own content) and are found within a body of text or paragraph. They can be within a blog, press release, article, or any type of written content that’s found online. They appear natural and are always relevant to the context of the destination site. A non-contextual backlink can be found within the same text but does not point to a related site or piece of content. A typical example of this is author bio’s at the end of articles or guest posts that may link out to their personal websites or social media platforms. It’s not wrong to include external links that aren’t relevant to your site, especially if it’s giving credit to individual authors. Just don’t include them in the body of your text.
  13. Cyberworx Technologies is one of the best SEO Companies in India. Because we are in digital marketing for 15 years. We believe in professional work with creative ideas. Our SEO Services: 1) Digital Marketing Services 2) SEO Services 3) Local SEO Services 4) Ecommerce SEO Services 5) Outsource SEO Services 6) White Label SEO Services 7) SEO Reseller program 😎 SMO – SMM Services 9) Link Building Services 10) Online Reputation Management
  14. Best Tools for Finding Competitor Keywords 1. BuzzSumo 2. SEMrush 3. SpyFu 4. Ahrefs' Keywords Explorer 5. AdWords' Auction Insights 6. Crowdsourcing Keyword Research 7. Tag Clouds 8. WordStream's Free Keyword Tool
  15. Top Social Media Platforms for SEO: 1. Medium 2. Facebook 3. LinkedIn 4. Twitter 5. YouTube 6. Quora 7. Pinterest 8. Reddit
  16. PageRank (PR) is Google’s main method of ranking web pages for placement on a search engine results page (SERP). PageRank refers to the system and the algorithmic method that Google uses to rank pages as well as the numerical value assigned to pages as a score.
  17. Smart SEO Tools to Monitor Backlinks: 1. SE Ranking 2. Sitechecker 3. RankActive 4. Ahrefs 5. Coupler.io 6. OpenLinkProfiler 7. RankSignals 8. BuzzSumo 9. Monitor Backlinks 10. Mention
  18. Smart Digital Marketing Ideas for Hotels and Resorts: 1) Create Different Campaigns for Different Audiences 2) Address Questions Potential Guests Might Have 3) Ask Your Chef to Create Content for You 4) Promote Local Events 5) Use Guest Comments and Reviews 6) Market Around Upcoming Conferences and Concerts 7) List Your Hotel and Resort on Local Directories
  19. Keyword frequency is how often a keyword or keyword phrase appears on a webpage or in a piece of content. It is important to limit how many times a keyword or phrase appears on a webpage in order to avoid the potential of appearing as spam or getting flagged in Google for 'keyword stuffing. Keyword frequency or density can be calculated numerically. To do this, simply divide the number of instances in which a keyword appears by the total number of words on the page.
  20. What is Link Exchanging?
  21. Mobile App Deep Linking Benefits: 1. Enhance The User Experience 2. Improve User Retention, Engagement, & Usage 3. Improves User Onboarding 4. Help Re-Engage Users 5. Strengthen Your Marketing 6. Improve App Discoverability 7. Provide Insight Into Campaign Effectiveness
  22. In October 2020, Google published a research paper on a new algorithm named SMITH, which also stands for ‘Siamese Multi-Depth Transformer-based Hierarchical’. The algorithm is used to understand the longer form of document or web page content. SMITH algorithm analyses the broader part of content present on the page like sentences, paragraphs, and even whole document. SMITH is a new model for trying to understand entire documents. Models such as BERT are trained to understand words within the context of sentences. In a very simplified description, the SMITH model is trained to understand passages within the context of the entire document.
  23. An SEO content template is a blueprint for organizing and creating web pages so that your site will rank well on search. It should provide keywords, suggested page word count, internal and external linking suggestions, and other directives to help you improve your content's SEO.
  24. A referral number or referral code is a special ID assigned to every person who is willing to participate in your refer-a-friend program. Referral codes themselves can differ depending on the referral software you use; a code could be a random set of alphanumeric characters, or even complete words, customers' names, etc. Referral Code used to identify, track, and measure the impact your brand advocates create so that you can provide them with the rewards they have earned based on that data.
  25. Enlist the difference between ASO and SEO?
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