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  1. Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page. When the search engine finds an answer to the question, it will feature a snippet of the website's page at the very top of the search results page.
  2. Steps to Boost Your Organic CTR in Google 1. Identify Your Lowest Organic CTR Content So You Know Where to Start 2. Fix Any Keyword Cannibalization 3. Get Creative with Your Titles 4. Use Descriptive URLs 5. Optimize Your Description 6. Utilize Structured Markup 7. Leverage PPC Ads for Organic CTR 8. Get Emotional 9. Use Positive or Negative Sentiment 10. Apply Title Case 11. Structure Content for Featured Snippets 12. Improve Page Load Time
  3. The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions. There are numerous approaches to the funnel concept, but the model we will present in this article is divided into six stages: 1. exposure 2. discovery 3. consideration 4. conversion 5. customer relationship 6. retention
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