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  1. File Transfer Protocol (FTP) is a communications protocol used to send files from computer to computer, with one of them acting as the server, providing the two have an Internet connection. A networking protocol between client and server, FTP allows users to download web pages, files, and programs that are available on other services. When the user wants to download the information to their own computer, they are using FTP. FTP does not use encryption. For authentication, it relies on cleartext usernames and passwords, making data transmissions sent over FTP vulnerable to ordinary methods of eavesdropping, impersonation, and other attacks.
  2. A domain name is a string of text that maps to a numeric IP address, used to access a website from client software. In plain English, a domain name is the text that a user types into a browser window to reach a particular website. For instance, the domain name for Google is ‘google.com’.
  3. Tips To Protect Your Home Wi-Fi Network: 1. Change default username and password 2. Turn on Wireless Network Encryption 3. Use a VPN (Virtual Private Network) 4. Hide your network from view 5. Turn off your Wi-Fi Network when not at home 6. Keep your router software up to date 7. Use Firewalls 8. Place the router in the centre of your home 9. Enable MAC Address Filtering 10. Disable Remote Administration
  4. Network Management Protocol (NMP) is a suite of network protocols that define the processes, procedures and policies for managing, monitoring and maintaining a computer network. NMP conveys and manages the operations and communications performed on a computer network.
  5. Email hosting is a Web or Internet hosting service which rents out and operates email servers. Email hosting services are usually premium services which differ from the typical free webmail sites such as Yahoo and Google. These hosting providers cater to more demanding users like high-email-traffic small- and medium-sized businesses (SMBs) that require their own domain name in order to distinguish them more. The typical hosted business email address is in the format of person@companyname.com. Larger enterprises usually host their own email servers and forgo email hosting services.
  6. Cyber security is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. It's also known as information technology security or electronic information security. The term applies in a variety of contexts, from business to mobile computing, and can be divided into a few common categories.
  7. Web Technology can be classified into the following sections: 1. World Wide Web (WWW): The World Wide Web is based on several different technologies : Web browsers, Hypertext Markup Language (HTML) and Hypertext Transfer Protocol (HTTP). 2. Web Browser: The web browser is an application software to explore www (World Wide Web). It provides an interface between the server and the client and requests to the server for web documents and services. 3. Web Server: Web server is a program which processes the network requests of the users and serves them with files that create web pages. This exchange takes place using Hypertext Transfer Protocol (HTTP). 4. Web Pages: A webpage is a digital document that is linked to the World Wide Web and viewable by anyone connected to the internet has a web browser.
  8. IT asset management (ITAM) is a type of business management that’s directly connected to your organization’s IT infrastructure. It’s a means of keeping track of all assets, which is everything in your organization that doesn’t breath. It could be hardware (e.g. servers, computer, printers) or software (antivirus, Microsoft Office) as well as all network and non-network devices, like keyboards and even desks and chairs.
  9. Web servers are software or hardware (or both together) that stores and delivers content to a web browser at a basic level. The servers communicate with browsers using Hypertext Transfer Protocol (HTTP). Web servers can also support SMTP (Simple Mail Transfer Protocol) and FTP (File Transfer Protocol). Web servers are also used for hosting websites and data for web applications. They can host single websites and multiple websites using virtualization.
  10. Top CPC/PPC Ad Networks: 1) Media.net 2) Infolinks 3) Google AdSense 4) Bidvertiser 5) Revcontent 6) ClickAdilla 7) Vibrant Media 😎 Clickadu 9) AdBlade 10) AdCash 11) Clickbooth 12) Sulvo
  11. Ideal Ways to Boost your Social Media Marketing Efforts: 1. Identify the Right Social Media Channel 2. Make the Most of Live Videos 3. Create Your Brand’s Story 4. Leverage User-Generated Content 5. Use Social-Friendly Images 6. Use Instagram for Posting Ads 7. Use Relevant Hashtag 8. Utilize Employee Advocacy 9. Get Your Timing Right
  12. Google Shopping is an online service created so that internet users can search for products and compare the prices offered by different merchants. This service is meant to provide an on-the-spot shopping experience without having to browse through multiple sites. Google Shopping is free of charge and available in more than 120 countries worldwide.
  13. The Marketing Communication or Marcom refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.
  14. Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and lets you collect valuable feedback from your audience. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.
  15. What are the pros and cons of A/B Testing?
  16. Marketing Automation Features: 1. Lead nurturing: This is the process of sending a series of automated emails to engage the prospects by offering relevant information. 2. Personalized email marketing: Email personalization helps businesses to develop better relationships with their customers. 3. Campaign management: Companies can run email campaigns to nurture leads along the sales cycle. It enables teams to send direct and personalized emails to a large number of people. 4. CRM integration: This allows businesses to transfer lead information between marketing and sales.
  17. What’s is the importance of social networking in SEO ?
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