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  1. Best social media analytics tools: 1. Sprout Social 2. HubSpot 3. TapInfluence 4. BuzzSumo 5. Snaplytics 6. Curalate 7. Keyhole 8. Google Analytics 9. ShortStack 10. SHIELDApp
  2. Hello guys! Here are some tools and services which can be useful in marketing Traffic Sources Tools AdEspresso WordStream Campaign Optimization TheOptimizer Tracking Tools Voluum BeMob Keitaro Anytrack Email Marketing Sendpulse Unisender Keyword Research Google Keyword Planner Keyword Surfer
  3. Bing Webmaster Tools is an online service that allows website owners to carry out a variety of site maintenance, indexing, and monitoring-related tasks. The site can also be used to troubleshoot some website performance issues. This tool was launched by Microsoft in 2009 and was initially known as Bing Webmaster Center.
  4. Best social media analytics tools: 1. Sprout Social 2. HubSpot 3. TapInfluence 4. BuzzSumo 5. Snaplytics 6. Curalate 7. Keyhole 8. Google Analytics 9. ShortStack 10. SHIELDApp
  5. WooRank is an advanced SEO auditing tool that analyzes tons of on and off-page SEO element as well as technical SEO factors to give you an instant SEO score. If that wasn't enough it also produces a handy, printable marketing checklist that you can work through to resolve any issues.
  6. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.
  7. Screaming Frog SEO Spider Tool is a crawler with many useful functionalities. Its job is to scan websites so that, later on, it’s easier to analyze its structure and the elements influencing SEO within. The tool helps to detect abnormalities such as incorrect meta tags, duplicated content, and headings, 404 errors, wring redirections, and much more.
  8. Bing Webmaster Tools is an online service that allows website owners to carry out a variety of site maintenance, indexing, and monitoring-related tasks. The site can also be used to troubleshoot some website performance issues. This tool was launched by Microsoft in 2009 and was initially known as Bing Webmaster Center.
  9. Facebook Analytics Tools: 1) Unbox Social 2) Facebook Insights 3) Buffer 4) Quintly 5) Socialbakers 6) TrackMaven 7) Grytics 😎 Rival IQ
  10. Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. It is a subset of Conversion Rate Optimization (CRO) and includes methods like A/B Testing to help lower your customer acquisition cost and maximize your ad spend value.
  11. Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a JavaScript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.
  12. SEMrush is software that helps companies run digital marketing methods, like SEO campaigns. This all-in-one digital marketing program that helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. For this page, we’ll focus on using SEMrush for SEO. With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation. In addition, SEMrush helps you identify valuable keywords for your campaign. You’ll learn what keywords your competition is using and how they rank in the search engines. It gives you an abundance of insight as to how you stack up to the competition.
  13. Best infographic creations tools: 1. Canva 2. Venngage 3. Piktochart 4. easel.ly 5. Visme 6. Infogram 7. Vizualize.me 8. Snappa
  14. Advantages of keyword mapping are: 1. Helps you create a structured, intuitive funnel that guides your site navigation 2. Creates a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring 3. Serves as an official record of which pages are associated with which keywords 4. Informs your site’s internal and external link development
  15. Top SERP checker & tracker tools: 1. Zutrix 2. Ahrefs 3. Whatsmyserp 4. SpySERP 5. AccuRanker 6. SerpWatch
  16. Tips to increase Page Authority: 1. Build links to the page you're optimizing 2. Spread the link juice from pages with high PA to those with less 3. Make sure each page is packed with useful content 4. Build your Domain Authority 5. Regularly remove harmful links to your page
  17. A robots.txt file is a set of instructions for bots. This file is included in the source files of most websites. Robots.txt files are mostly intended for managing the activities of good bots like web crawlers, since bad bots aren't likely to follow the instructions.
  18. Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar.
  19. Tips on how to use Google Trends for better SEO: 1. Keyword Research 2. Finding Related Keywords 3. Discover Related Topics 4. Start Big & Whittle Down 5. Get More Advanced with Specific Search Options 6. Target by Location 7. Use Long-Tail Key Phrases to Inspire Content 8. Use Data for Video Optimization 9. Use Cyclical Trends for Brand Positioning 10. Identify Blind Spots & Don’t Misread the Trends
  20. Marketing Automation Features: 1. Lead nurturing: This is the process of sending a series of automated emails to engage the prospects by offering relevant information. 2. Personalized email marketing: Email personalization helps businesses to develop better relationships with their customers. 3. Campaign management: Companies can run email campaigns to nurture leads along the sales cycle. It enables teams to send direct and personalized emails to a large number of people. 4. CRM integration: This allows businesses to transfer lead information between marketing and sales.
  21. Benefits of Online Business Directories: 1. Amplify Your Online Presence 2. Improve Your Local Visibility 3. Get Discovered More 4. Use Word of Mouth 5. Strengthen Your Business Reputation 6. Increase Brand Awareness 7. Boost Your SEO 8. Show Up on Google
  22. What is the difference between SMM and SMO ?
  23. In SEO, keyword geo tagging simply means placing the name of your target location in your keywords. The geotag in the keyword can be placed wherever you want as long as it fits the context of the keyword. It can be a specific city, town, country, etc.
  24. What is Domain Authority and Page Authority in SEO?
  25. Features of Bing Webmaster Tools: 1. Home - It is the summary of all the reports and tools which are available for the webmaster. One important thing that we have to know is the reports can only be the served after 48 hours of gathering and processing necessary data. 2. Crawl Issues - Crawl issues enable webmasters in order to find out potential problems with their sites like File Not Found (404) errors, unsupported content-types, long dynamic URLs, and blocked by REP. 3. Data Download - The data download feature of the Bing webmaster tool permits webmasters to access the starting 1000 results in CSV file to analyze the results. 4. Submit URLs - Submit Urls permits webmasters a huge number of URLs present on their site for quicker indexing. The number of URLs that they can submit is up to 10,000 URLs for each day. 5. Outbound Links - With the help of this feature, webmaster can check the outbound links Bing sees. 6. Markup Validator - Markup validator permits webmasters to check if their website satisfies W3C guidelines. 7. Keyword Search Tool - By using keyword, search tool, webmasters discover new keywords. 8. txt Validator - The robots.txt validator permits webmasters to check if their robots.txt file meets the standard. 9. Sitemap - Sitemap enable webmasters to check if Bing is viewing their sitemaps appropriately. 10. Backlink Data - The backlink data feature of Bing webmaster tool enables webmasters in order to access data related to their referring links. From Yahoo! Site Explorer, some portion of this feature is acquired. 11. Advanced Filtering - Advanced filtering enables webmasters to quickly zoom the results of their website's report into the data they require. 12. SEO Reports - The SEO report feature of the Bing webmaster tool displays few of the most general page-level recommendations in order to improve the ranking of the website.
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