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  1. Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines.
  2. Pros of Screaming Frog Tool: 1. User-friendliness 2. Transparent interface 3. Useful features like: 4. Possibility to generate an XML sitemap 5. Detecting invalid links 6. Indexing of websites rich in JavaScript
  3. Screaming Frog SEO Spider Tool is a crawler with many useful functionalities. Its job is to scan websites so that, later on, it’s easier to analyze its structure and the elements influencing SEO within. The tool helps to detect abnormalities such as incorrect meta tags, duplicated content, and headings, 404 errors, wring redirections, and much more.
  4. Bing Webmaster Tools is an online service that allows website owners to carry out a variety of site maintenance, indexing, and monitoring-related tasks. The site can also be used to troubleshoot some website performance issues. This tool was launched by Microsoft in 2009 and was initially known as Bing Webmaster Center.
  5. Google OneBox is a type of search result that provides information directly on the search engine results page (SERPs) without you having to click through to a website, or links to other searches on alternative Google search engines, like Google Images or Google News. An example of a Google OneBox is when you see the time directly at the top of a search results page when searching for the time in another country, or when the Google image results are shown in the search results when performing a search from Google’s homepage.
  6. Web analytics is the process of analyzing the behaviour of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as web pages, images and videos.
  7. A click-through rate (CTR) is the ratio of clicks to impressions on a mobile advertising campaign. CTRs are calculated by taking the number of clicks on a mobile advertising campaign, dividing it by the overall impressions and then expressing the resultant figure in percentage terms.
  8. Advantage of Link Building: 1. Improves Website Traffic 2. Improvement in Search Rankings 3. Higher Site Metrics and SEO Scores 4. Better Credibility and Reputation 5. More Sales and Revenue Generation Opportunities 6. Enhance Relationships and Networking in your Niche 7. Establishes your Brand as an Authority Voice 8. Continuous and Sustained Referral Traffic 9. Greater Visibility and Exposure 10. Better Information and Higher Quality Content for Readers
  9. Essential Local SEO & Listings Management Tools: 1. Whitespark 2. Yext 3. ReviewTrackers 4. Moz Local 5. Synup 6. Local SEO Checklist 7. SEMrush 8. BrightLocal 9. Advice Local
  10. Site analysis is a preliminary phase of architectural and urban design processes dedicated to the study of the climatic, geographical, historical, legal, and infrastructural context of a specific site. The result of this analytic process is a summary, usually a graphical sketch, which sets in relation the relevant environmental information with the morphology of the site in terms of parcel, topography, and built environment. This result is then used as a starting point for the development of environment-related strategies during the design process. A number of graphical tools for site analysis have been developed to assist designers in this task.
  11. Top Tips To Grow Your Affiliate Marketing: 1. Be Authentic 2. Create Valuable Content 3. Don't Stop! 4. Promote the Product As If It's Your Own 5. Choose One Channel And Master It 6. Build With The Long Term In Mind 7. Disclose Affiliation 8. Share Your Transformation Story 9. Create A Mini-Course On The Product! 10. Clear Call To Actions
  12. An internal link is a hyperlink between two pages on the same website. They pass PageRank (or SEO value) as well as context through anchor text and surrounding content. Simply put, if you can add links between two web pages, and they live on the same root domain, those are internal links. There are four types of internal links you need to know of: contextual links, navigational links, footer links, and image links.
  13. Classifieds is an on-line advertising technique used to promote the new business and site. Classified Submission is off page SEO technique Classifieds are techniques for on-line promotion of our brands, products and services . Classifieds are helps in generating organic traffic on a website. Classifieds are increase the exposure or popularity of a website in search engines.
  14. A soft 404 error occurs when a non-existent page (a page that has been deleted/removed) displays a 'page not found' message to anyone trying to access it but doesn't return an HTTP 404 status code. This can happen when the deleted page redirects users to an irrelevant page such as the website's homepage.
  15. Pros of Screaming Frog Tool: 1. User-friendliness 2. Transparent interface 3. Useful features like: 4. Possibility to generate an XML sitemap 5. Detecting invalid links 6. Indexing of websites rich in JavaScript
  16. Simple Steps To Increase Your Domain Authority: 1: Choose A Good Domain Name 2: Optimize Your On-Page Content 3: Create Linkable Content 4: Improve Your Internal Linking Structure 5: Remove Bad And Toxic Links 6: Make Sure That Your Website Is Mobile-Friendly 7: Become An Authority Within Your Niche 8: Increase The Loading Speed Of Your Webpages 9: Promote Your Content Via Social Media
  17. W3C validation is the process of checking your website's code to determine if it follows the correct formatting standards. Failure to validate your code against these standards could mean your website suffers errors or your traffic numbers aren't as high as they could be due to poor readability.
  18. Pros of WooRank SEO tool: 1. Easy user-interface 2. Keyword tool saves time 3. FAQ is extremely helpful 4. White label reports allow branding 5. Easy to follow checklist highlights website issues 6. Blog is a great resource for users looking to get more info about SEO 7. It’s fast 8. Doesn’t produce information overload 9. Site analysis report includes links on how to solve issues 10. Software runs in the cloud so there’s nothing to install 11. Covers both onsite and offsite SEO
  19. SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.
  20. To protect from Negative SEO Attacks one should take care of following points: 1. Set up Google Webmaster Tools Email Alerts 2. Keep Track of Your Backlinks Profile 3. Protect Your Best Backlinks 4. Secure Your Website from Malware and Hackers 5. Check for Duplicate Content 6. Monitor Your Social Media Mentions 7. Watch Your Website Speed 8. Don’t be a Victim of Your Own SEO Strategies 9. Don’t Make Enemies Online
  21. Benefits classifieds listing in SEO: 1. Drives traffic to your site 2. Saves your time & resources 3. Free availability 4. Provide a huge platform 5. Easy to use 6. Organic SEO Strategy 7. Minimizing Advertising Budgets 8. Specific Targeting 9. Leads Generation 10. A Long List of Classifieds
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