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  1. The eCPC refers to the effective cost per click. While the CPC amount is predefined before the campaign is launched, the eCPC is usually used only after campaign completion or cost evaluation for ongoing campaigns. eCPC is often used for bookings with large commercial networks or ad placements with Google AdWords. Similar to the eCPC, eCPM is used for billing based on page impressions.
  2. Return on sales (ROS) is a ratio used to evaluate a company's operational efficiency. This measure provides insight into how much profit is being produced per dollar of sales. An increasing ROS indicates that a company is improving efficiency, while a decreasing ROS could signal impending financial troubles. ROS is closely related to a firm's operating profit margin.
  3. “Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of re-tweets or ‘likes’ to develop an in-depth idea of the social consumer.”
  4. Ambient marketing or ambient advertising is a practice of promoting products or services using unusual locations or items and their elements to your advantage as a communication channel. It involves creative advertising messaging, interacting with the target audience, and should affect consumers on an emotional level.
  5. Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
  6. Reasons why a Logo is Important: 1. It Grabs Attention 2. It Makes a Strong First Impression 3. It's the Foundation of Your Brand Identity 4. It's Memorable 5. It Separates You from Competition 6. It Fosters Brand Loyalty 7. Your Audience expects it
  7. How Ad impressions are counted?
  8. The digital world is quite unpredictable that keeps on bringing new challenges with changes in algorithms, technology, and trends. This makes it daunting for most businesses to survive in this complex digital world. Driving traffic is not the only solution, today’s businesses need powerful digital strategies to stay relevant in the market. Unlike any other digital marketing channel, PPC is still one of the most effective tools or marketing channel that helps the business owners to maximize ROI with minimal investment. If you wish to drive quality traffic and conversions relatively, then invest in professional PPC management services in India. As more and more companies are getting global, small businesses as well as new startups need to balance their marketing efforts through PPC services. At the same time, the smart business owners can outsource Google Ads agency like Agio Support to formulate unique, powerful as well effective strategies that provide you guaranteed results. The in-house team of PPC experts can perform different search marketing and understand your business goals wisely. From search ads, display ads, mobile ads to remarketing ads, you can effortlessly get everything without compromising on the quality. Therefore, harnessing the power of PPC to ensure great profits and improved business growth with ease.
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