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  1. Some marketing tips for social media success: 1. Identify the right social media channel. 2. Make the most of live videos. 3. Create your brand's story. 4. Leverage user-generated content. 5. Use social-friendly images. 6. Use Instagram for posting ads. 7. Use relevant hashtags. 8. Utilize the power of employee advocacy.
  2. W3C validation in SEO is the process of checking your website's code to determine if it follows the correct formatting standards. Failure to validate your code against these standards could mean your website suffers errors or your traffic numbers aren't as high as they could be due to poor readability.
  3. Some of the common reasons behind the growing importance of database marketing are- 1. Optimizes the customer segmentation process by separating existing customers from new leads 2. Helps in prioritizing your most valuable accounts and enables you to get the ability to predict customer behaviour. 3. Assists you in testing new ideas and products for instance Google first rolls out new features to a few specific advertisers before launching them to everyone 4. Alleviates the process of gathering feedback and understanding your customers’ needs 5. Empowers your brand to be relevant by optimizing engagement, plus also optimizes customer retention by building relationships Helps in thought leadership credibility and builds brand affinity, plus it can be used for promotional campaigns of the future
  4. Return on sales (ROS) is a ratio used to evaluate a company's operational efficiency. This measure provides insight into how much profit is being produced per dollar of sales. An increasing ROS indicates that a company is improving efficiency, while a decreasing ROS could signal impending financial troubles. ROS is closely related to a firm's operating profit margin.
  5. Dimensions are ways to view and segment qualitative data in Google Analytics, used in tandem with metrics. For example, the metric bounce rate could be viewed through dimension value landing page in a report that helps ecommerce merchants understand which pages lead users to further explore their website.
  6. Customer acquisition cost (CAC) is the amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
  7. An email blast is a single email message that is sent to an entire email list, a large segment of an email list, or many email lists all at once. These emails target most or all contacts in your mailing list which makes your email blasts have a wide reach. Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people are using the term ‘email campaigns’ to avoid the aggressive tone inherent with ‘email blast.’ Email blasts are mainly used for sending promotional content and newsletters. At WPBeginner, we use email blasts to promote our premium WordPress plugins as well as share our helpful tutorials.
  8. Image analysis or imagery analysis is the extraction of meaningful information from images; mainly from digital images by means of digital image processing techniques. Image analysis tasks can be as simple as reading bar coded tags or as sophisticated as identifying a person from their face.
  9. “Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of re-tweets or ‘likes’ to develop an in-depth idea of the social consumer.”
  10. Steps of Social Media Marketing: 1) Generate A Plan To Choose right Social Media Channel 2) Keep On Delivering Content Frequently 3) Switch Up The Formats Of The Content 4) Analyze The Previous Content To Make Your Post Better 5) Optimize the Visual Content With The Links 6) Use Social Media to Get a Large Number Of Relevant Audiences 7) Fill Your Social Media Profile with Engaging Images
  11. Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website.
  12. Benefits of Facebook Business Page: 1. Facebook Business Pages are quickly indexed by the Search Engines based on the keywords used in the Business Page Title. 2. Your facebook business page alerts your fans of special offers, events and discounts instantly 3. Easily create new product or services campaigns online using Facebook 4. You are able to set-up multiple facebook business pages based on different services or niches in your business 5. With 500 million users on Facebook, you can drive a lot of traffic to your website through your facebook fan page 6. You can have unlimited Facebook users who like you – they are all potential clients! 7. Anyone can access your facebook business page, they can find you on Facebook or from a search on Google 8. You can have various custom tabs made just for your business 9. You can easily update everyone at once with new offers 10. Facebook Business Pages are great for long lasting relationships with your customers and creating an interactive community with them
  13. An SEO article is a piece of written content like a blog post that is featured on your website as a page with a unique URL. An SEO article educates, informs and/or entertains your target audience with expertise and quality. An SEO article is also optimized for search engines so that it has a better chance of getting on Page 1 of the search results.
  14. Benefits of Database Marketing: 1. “Own” your contacts. 2. Speak directly to your audience members. 3. Identify avatars or buyer personas. 4. Segment your buyers. 5. Create loyalty programs that inspire repeat purchases. 6. Kick your customer service into high gear.
  15. Tools to Discover Market Trends: 1. SEMrush Market Explorer (.Trends) 2. SEMrush Traffic Analytics (.Trends) 3. Google Trends 4. YouTube Trending Topics 5. Google Trends for YouTube 6. Pinterest Trends 7. Instagram Trends 8. Twitter Trending Topics
  16. Top Benefits of SMO: 1. Increase Brand Visibility & Recognition 2. Good Communication channel 3. Ease of Targeting & High Conversion Rates 4. Lower Marketing Cost 5. Improve Brand Loyalty
  17. Cost per engagement (CPE) is an advertising pricing model in which digital marketing teams and advertisers only pay for ads when users interact with their campaign in some way. The term engagement includes any interaction a consumer has with the advertisement, such as pausing or muting a video, playing a mini-game, taking a survey, signing up for a free trial, reviewing a product or sharing a post on social media. Advertisers can choose between models that charge for every engagement which could include simply closing the ad or for meaningful engagements such as clicking through to the website and positively engaging with the ad.
  18. Screaming Frog SEO Spider Tool is a crawler with many useful functionalities. Its job is to scan websites so that, later on, it’s easier to analyze its structure and the elements influencing SEO within. The tool helps to detect abnormalities such as incorrect meta tags, duplicated content, and headings, 404 errors, wring redirections, and much more.
  19. Outreach marketing is a marketing strategy that focuses on pitching your business content to certain influential people who have a strong relationship with your target audience. For this reason, outreach marketing is sometimes referred to as influencer marketing.
  20. An e-newsletter is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on the kind of content you have to share and the frequency in which subscribers expect your newsletters, you can send them on a weekly or monthly basis. An email newsletter is a neatly put together piece of content that's created to engage your subscribers and update them with new information. Personalize your newsletters to your subscribers’ behaviour, and boost the chance of success.
  21. A click-through rate (CTR) is the ratio of clicks to impressions on a mobile advertising campaign. CTRs are calculated by taking the number of clicks on a mobile advertising campaign, dividing it by the overall impressions and then expressing the resultant figure in percentage terms.
  22. Ambient marketing or ambient advertising is a practice of promoting products or services using unusual locations or items and their elements to your advantage as a communication channel. It involves creative advertising messaging, interacting with the target audience, and should affect consumers on an emotional level.
  23. The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions. There are numerous approaches to the funnel concept, but the model we will present in this article is divided into six stages: 1. exposure 2. discovery 3. consideration 4. conversion 5. customer relationship 6. retention
  24. Steps for Successful Internet Marketing: 1) Know Your Niche 2) Create an Internet Marketing Plan 3) Know Your Competitors 4) Create a Professional Website and Optimize it 5) Carry Out SEO and SEM 6) Make Use of Social Media 7) Monitor and Analyze Web Data 😎 Create a Unified and Consistent Brand Message 9) Watch Your Reputation Online
  25. Best Strategies to Maximize SEO ROI: 1. Identify your goals to measure SEO ROI 2. Get to know your customers 3. Research your target keywords 4. Create informative and optimized content 5. Build connections 6. Utilize local SEO for higher ROI 7. Make your website fast, responsive, and accessible 8. Measure your SEO ROI 9. Be flexible
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