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  1. Googlebot is the general name for two different types of crawlers: a desktop crawler that simulates a user on desktop, and a mobile crawler that simulates a user on a mobile device. Your website will probably be crawled by both Googlebot Desktop and Googlebot Smartphone.
  2. PageRank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. For the public (you and me), Google conveniently reports this as a number from 0-10 (10 being the best). So, assuming for a second that your web page and your competitor's web page have the same relevance – whoever has the higher PageRank gets the better ranking and shows up at the top of the results page. This is why PageRank is so important.
  3. Hidden text refers to the intentional hiding of keywords. The use of hidden text has emerged in the course of search engine optimization. Its purpose is to place texts, keywords or phrases on a webpage. These need not be of the same content and the same topic and they are not visible to users.
  4. PageRank describes a process that allows for the evaluation of web pages using an algorithm based on their incoming backlink links.
  5. Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience. Deep links produce a seamless user journey that reduces churn and increases the likelihood of an install. They let you make sophisticated campaigns while providing a better user experience, moving users onto your app in a single click.
  6. Negative SEO, also sometimes called “Black Hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site
  7. What is Lighthouse In SEO?
  8. What is the keyword effectiveness index?
  9. What is Keyword cannibalization?
  10. What is NOTE in Google webmaster search console?
  11. Optimize your Instagram account. Keep a consistent content calendar. Schedule Instagram posts in advance. Avoid fake Instagram followers. Showcase your Instagram everywhere. Post content followers want. Get the conversation started. Find hashtags that convert.
  12. Use like exchange services & communities. Post on time/when your followers are looking. Speaking of followers, figure out your audience early. Post consistently. Use geotags. Write great captions. Tag people and brands smartly. Ask people to tag friends, too.
  13. How can you use social media for marketing?
  14. What is the use of anchor tag in SEO?
  15. What is the use of anchor tag in SEO?
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